I'm Sam Hayes. I built Chord Foundry because Dallas med spas are leaving $20–40K a month on the table — not from a lack of leads, but from a lack of follow-through. I built the system that fixes it, and I priced it on the outcome.
Sam Hayes · Founder · Dallas, TX
Med spas — specifically injector-led ones — sit in a rare sweet spot: high average ticket ($550–$1,200), tight treatment cadences (Tox every 12 weeks, filler every 6 months), and a patient base that mostly wants to come back. The leak isn't acquisition. It's friction between consult and treatment, between treatment and rebook, between dormant and reactivated. Friction is exactly what software is built to remove.
I live in Dallas. I want to be the agency that can show up in person for the audit, sit in on a front-desk training, and actually understand the difference between Highland Park, Bishop Arts, and Frisco patient bases. Specializing geographically isn't marketing — it's the only way to be genuinely better than a national agency that treats your clinic like a row in a CRM.
Most agencies sell on "strategy" because outcomes are hard to measure. Conversion rate isn't hard to measure — it's a number in your PMS. So I priced the engagement against it. If I lift your consult-to-treatment by 10 points in 60 days, I've earned the fee. If I don't, I haven't, and you don't pay. The guarantee is what forces me to only take clinics where the math actually works.
Chord Foundry isn't trying to be a 40-person agency. The current ceiling is five Dallas clinics on the Founding 5 cohort, then a tightly capped roster after that. You won't get an account manager handoff. You won't get a junior strategist running your weekly. You'll get me — building, measuring, and on Slack when something breaks.
The shortest way to be excellent at one thing is to be useless at the others. Here's what to hire someone else for:
15 minutes. Your numbers. Real leak math. If it's not a fit, I'll tell you on the call and point you to who is.
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