Chord Foundry
Results

What 60 days typically looks like.

Three expanded case studies modeled on AmSpa 2024–2025 industry benchmarks for Dallas–Fort Worth injector clinics. Each one follows the same structure: Context, Baseline, System Deployed, Results, Lessons. Real client case studies — with named clinics and verified numbers — replace these within 90 days of our first Founding 5 launch.

Projection disclosure. The case studies on this page are simulated composite scenarios, not historical Chord Foundry client outcomes. Numbers are modeled on AmSpa 2024–2025 industry benchmarks for DFW injector clinics. We are pre-launch for our Founding 5 cohort. Real, named, verifiable client results will replace these within 90 days of our first engagement going live.

01Projected case studyProjected — simulated

Bluebonnet Aesthetics

RN-owned · 1 injector · ~$78K/mo baseline

Context

An RN-owned single-injector studio off Knox-Henderson — strong Instagram brand, ~92 consults/month, but the owner was the only person closing. Inbound leads sat in the DMs for 6–18 hours. Same-day quotes went out, then nothing followed them.

Baseline (pre-engagement)

Monthly consults
92
Consult → treatment
24%
Avg. treatment ticket
$1,050
Lead response time
6–18 hrs

System Deployed

  • Lead Recovery: <60-second SMS auto-reply on every Instagram & web inquiry
  • AI qualification triages by treatment interest before the owner sees it
  • Same-day quote follow-up with treatment-specific value recap
  • 48-hour and 7-day re-engagement sequence on cold quotes

Results — 60 days

Consult → treatment
46%
Lead response time
<60 sec
Net new revenue
+$22,400 / mo
Owner hours reclaimed
~11 / wk

+$22,400 / mo

Conversion 24% → 46% across 92 monthly consults. Owner stops being the bottleneck.

Lessons

  • The 'lead leak' wasn't ad spend — it was response latency.
  • AI qualification let the owner spend her time only on warm, ready-to-book consults.
  • Most of the lift came from the 48-hour follow-up — not the first reply.

(Projected — simulated example. See disclosure below.)

02Projected case studyProjected — simulated

Lakewood Injector Collective

NP-owned · 2 injectors · ~$140K/mo baseline

Context

A two-injector NP practice serving Highland Park / Preston Hollow. Calendar was 90% full on paper, but the no-show rate quietly burned ~$31K of bookable revenue every month. The front desk was reminding patients manually — when they had time.

Baseline (pre-engagement)

Monthly booked appts
184
No-show rate
19%
Avg. ticket
$850
Reminder cadence
Manual / 24hr

System Deployed

  • No-Show Shield: 72hr → 24hr → 2hr SMS + email reminder cascade
  • AI confirm/reschedule replies — no patient ever hits voicemail
  • Deposit-protected slots on $1,200+ Filler appointments
  • Auto-fill empty slots from a treatment-tagged standby list

Results — 60 days

No-show rate
8%
Recovered appts
+37 / mo
Net new revenue
+$31,800 / mo
Front-desk hrs saved
~14 / wk

+$31,800 / mo

No-shows 19% → 8%. Recovered 37 appointments / month from the same calendar.

Lessons

  • Three touches converted dramatically better than the industry-default single 24hr reminder.
  • Deposits felt transactional only on paper — patients accepted them on high-ticket Filler with zero friction.
  • The standby auto-fill quietly recovered more revenue than the deposits did.

(Projected — simulated example. See disclosure below.)

03Projected case studyProjected — simulated

Plano Precision Aesthetics

PA-owned · 3 injectors · ~$210K/mo baseline

Context

Established Plano practice with 3 injectors and 7 years of patient history. Roughly 1,400 patients hadn't been in for 90+ days — a $1.2M/yr LTV cohort sitting completely cold. Email blasts had been tried and ignored.

Baseline (pre-engagement)

Dormant patients (90+ d)
1,400
Quarterly reactivation
<1%
Last campaign open rate
11%
Avg. dormant LTV
$840

System Deployed

  • Reactivation: dormant list segmented by last treatment + spend tier
  • Voice-AI follow-up calls (Vapi) for high-value lapsed patients
  • Treatment-specific welcome-back offers — no generic 20%-off blasts
  • Anti-fatigue logic capping contact at once / quarter / patient

Results — 60 days

Returning patients
118 in 60 days
Reactivation rate
8.4%
Net new revenue
+$36,600 / mo
Cohort opt-out rate
<2%

+$36,600 / mo

118 returning patients in the first 60 days. 8.4% reactivation on a previously cold list.

Lessons

  • Segmentation beat discounting — treatment-specific offers outperformed blanket promos 4:1.
  • Voice-AI calls reactivated the top spend tier 3× more than SMS alone.
  • Anti-fatigue rules protected long-term goodwill; opt-outs stayed under 2%.

(Projected — simulated example. See disclosure below.)

† Projected scenarios above are not historical Chord Foundry client outcomes. Modeled on AmSpa State of the Industry 2024–2025 benchmarks, public DFW injector clinic disclosures, and Sam Hayes' prior agency engagements outside the med-spa vertical. Real client case studies — with named clinics, signed release, and verified numbers — ship within 90 days of our first Founding 5 launch.

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